Ed Sheeran Case Study

Music Video Styles

A Modern Example

Style: This video takes a narrative style, depicting of a couples and their journey together. In addition, the music videos main line 'we ain't never getting older' is reflected by in the video as the couple don't seem to move forward in time throughout the video. This video differs from a generic music video as it includes the lyrics to the song, perhaps to further include the audience.

Purpose of the video: The purpose of this video is to entertain the audience with the vibrant colourful scenes of lush landscapes and to illustrate the words of the song through the close happy couple.

Striking Moment: The most visually encapsulating moment for me is the aireal shot of the winding roads across the mountainous terrain. I find this shot particularly striking due to the antithesis of grey roads and green vegetation.

Preliminary Music Video

History of Music