Audience Interviews Analysis

After interviewing a wide spectrum of people, I am able to draw some conclusions about certain aspects that will have a positive effect towards our music video. As a group we have come to a final conclusion on a suitable target audience: between the ages of 14 and 25. The first question that I presented received a vast mix of answers, which gives us - as the producers - the ability to make decisions about whether our chosen music video was suitable for our target audience. Along with this, the majority of our interviewees did not have a favourite music video specifically, which also gives us a lot of freedom. The interpretations of Sons of The East - Hold On were all very similar, suggesting that the song principal deals with a boy who has run away due to family issues and his father wants him to come back. Most of the audience were not overly concerned about their music having a music video but did suggest that it is more engaging and entertaining. Additionally, it is evident that the audience find a music video useful when trying to understand the meaning of the lyrics. Following on from this, we discovered that our audience usually expect a narrative within the music video, as that can become key for the understanding of the lyrics. Finally, I found out that when watching music videos, everybody uses Youtube as their goto site.